Generative artificial intelligence is constantly evolving, with significant implications for several disciplines. In this session, which closes the second day of the Security summit, largely dedicated to AI, we explore from different perspectives (technological, social, philosophical and economic…) the emerging challenges in this area, analyzing new frontiers and innovative perspectives. Central are issues such as ethics in the use of generative models, interpretation and understanding of the results produced, responsible creation of digital content, and security and privacy in the implementation of advanced generative algorithms.